Why we fail : learning from experience design failures /
"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores wha...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Brooklyn, N.Y. :
Rosenfeld Media,
[2013]
|
| Subjects: |
| Summary: | "Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves."--Page 4 of cover. |
|---|---|
| Item Description: | "Foreword by Don Norman."--Cover. |
| Physical Description: | xiv, 232 pages : color illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 201-214) and index. |
| ISBN: | 9781933820170 1933820179 |