Franchising friday night lights : the challenge of transmedia storytelling for realist drama /

"Transmedia storytelling, or the expansion of narratives across multiple media, has found success in cult and niche genres. Can the concept be more broadly applied? This project explores television-based transmedia storytelling and its failure to date when applied to non-genre programming. It a...

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Bibliographic Details
Main Author: Lonergan, Jonelle
Corporate Author: Emerson College
Format: Thesis Electronic Software eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified], 2008.
Subjects:

Emerson

Holdings details from Emerson
Call Number: PN1992.77.F75 L66 2008
TH-CD184