Engaging your Community through Active Strategic Marketing : A practical guide for librarians and information professionals.
This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Facet Publishing,
2021.
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| Subjects: | |
| Online Access: | Full text (Emerson users only) |