ESPN : the making of a sports media empire /

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstrea...

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Bibliographic Details
Main Author:	Vogan, Travis
Format:	Electronic eBook
Language:	English
Published:	Urbana : University of Illinois Press, [2015]
Subjects:	ESPN (Television network) > History. Television broadcasting of sports > History.
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Call Number:	GV742.3 .R464 2015

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