ESPN : the making of a sports media empire /
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstrea...
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Format: | Electronic eBook |
Language: | English |
Published: |
Urbana :
University of Illinois Press,
[2015]
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Subjects: | |
Online Access: | Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Access E-Book Full text (Wentworth users only) |
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ESPN : the making of a sports media empire
Urbana : University of Illinois Press, 2015
Format:
Book
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