Predictive analytics : the power to predict who will click, buy, lie, or die /

In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case st...

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Bibliographic Details
Main Author: Siegel, Eric (Author)
Format: Electronic Audio
Language:English
Published: New York : Gildan Audio, 2017.
Edition:Revised and updated.
Subjects:
Online Access:Streaming audio (Wentworth users only)