Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

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Bibliographic Details
Main Author:	Gray, Jonathan
Format:	Electronic eBook
Language:	English
Published:	New York : NYU Press, 2010.
Subjects:	Advertising > Television programs > Social aspects. Advertising > Motion pictures > Social aspects. Television programs > Marketing > Social aspects. Motion pictures > Marketing > Social aspects. Paratext. Intertextuality. Mass media and culture.
Online Access:	Full text (Open Access) Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only)

Full text (Open Access)
Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)

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