The emperors of chocolate : inside the secret world of Hershey and Mars

The emperors of chocolate : inside the secret world of Hershey and Mars /

Corporate candy giants Milton Hershey and Forrest Mars build business empires out of one of the world's most magical, sought-after substances: chocolate. Brenner spins a unique story that takes us inside a word as mysterious as Willy Wonka's Chocolate Factory.

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Bibliographic Details
Main Author: Brenner, Joël Glenn
Format: Book
Language:English
Published: New York : Broadway Books, [2000]
Edition:First Broadway books trade paperback edition.
Subjects:
Hershey, Milton Snavely, > 1857-1945.
Mars, Forrest.
Hershey Foods Corporation > History.
Mars, Incorporated > History.
Chocolate industry > United States > History.
Candy industry > United States > History.
Chocolate candy > United States > Marketing > History.
Competition > United States > Case studies.

Simmons

Holdings details from Simmons
Call Number: HD9200.U54 H473 2000

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