Fame & Fortune How Successful Companies Build Winning Reputations /
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance...
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
PH Professional Business,
2003.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Full text (Wentworth users only) |