Marketing Communications and Brand Development in Emerging Economies Volume I Contemporary and Future Perspectives /
“This book is a map for brand managers in today’s fast-changing theatre of marketing communications.” —Honourable Kojo Oppong Nkrumah, Minister of Information, Ghana “This book covers contemporary topics in marketing along with relevant examples and theoretical lenses.” —Prashant Salwan, Professor o...
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2022.
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| Edition: | 1st ed. 2022. |
| Series: | Palgrave studies of marketing in emerging economies.
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| Online Access: | Full text (Wentworth users only) |