Strategic social media : from marketing to social change /

"Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing...

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Bibliographic Details
Main Author:	Mahoney, L. Meghan
Format:	Electronic eBook
Language:	English
Published:	HOBOKEN : JOHN WILEY, 2016.
Subjects:	Social media. Social media > Marketing. Social media and society. social media.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only) Full text (Wentworth users only)

Full text (Emerson users only)
Full text (Emmanuel users only)
Full text (NECO users only)
Full text (MCPHS users only)
Full text (Wentworth users only)
Full text (Wentworth users only)

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Call Number:	ProQuest Wiley