Services marketing : people, technology, strategy /

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Bibliographic Details
Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]
Edition:	6th ed.
Subjects:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.

Emerson

Holdings details from Emerson
Call Number:	HF5415.13 .L5883 2007