Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet

Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

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Bibliographic Details
Main Author:	Rutherford, David
Corporate Author:	Institute of Communication Agencies
Other Authors:	Knowles, Jonathan
Format:	Electronic eBook
Language:	English
Published:	Waterloo, Ont. : Wilfrid Laurier University Press, ©2008.
Subjects:	Advertising > Rate of return. Brand name products > Valuation. Marketing > Finance. Rate of return. Computer network resources.
Online Access:	Full text (Emerson users only) Full text (Emmanuel users only) Full text (NECO users only) Full text (MCPHS users only) Full text (Wentworth users only)

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