Roland Rust

}} Roland Rust is an American business professor, author and consultant. Provided by Wikipedia
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  1. 1
    Programming holes : opportunities for cable networks

    Programming holes : opportunities for cable networks by Rust, Roland T.

    New York : Columbia Institute for Tele-Information, Columbia Business School, 1987
    Format: Book


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  2. 2
    Driving customer equity : linking customer lifetime value to strategic marketing decisions

    Driving customer equity : linking customer lifetime value to strategic marketing decisions by Rust, Roland T.

    Cambridge, Mass. : Marketing Science Institute, 2001
    Format: Book


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  3. 3
    Customer-centered brand management

    Customer-centered brand management by Rust, Roland T.

    [Cambridge, Mass.] : Harvard Business School Publishing, 2004
    Format: Book


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  4. 4
    Service Quality : New Directions in Theory and Practice.

    Service Quality : New Directions in Theory and Practice. by Rust, Roland T.

    Thousand Oaks : SAGE Publications, 1993
    Format: Electronic eBook
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  5. 5
    The Feeling Economy

    The Feeling Economy by Rust, Roland, Huang, Ming-Hui

    Ascent Audio, 2021
    1st edition.
    Format: Electronic Audio
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  6. 6
    Should your business be less productive?

    Should your business be less productive? by Huang, Ming-Hui, Rust, Roland T.

    [Cambridge, Mass.] : MIT Sloan Management Review, 2014
    Format: Electronic eBook
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  7. 7
    Should Your Business Be Less Productive?

    Should Your Business Be Less Productive? by Rust, Roland, Huang, Ming-Hui

    MIT Sloan Management Review, 2014
    1st edition.
    Format: Electronic eBook
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  8. 8
    Which Features Increase Customer Retention?

    Which Features Increase Customer Retention? by Hamilton, Rebecca, Rust, Roland, Dev, Chekitan

    MIT Sloan Management Review, 2016
    1st edition.
    Format: Electronic eBook
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  9. 9
    Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones

    Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features w... by Hamilton, Rebecca W., Rust, Roland T., Dev, Chekitan S. (Chekitan Singh), 1959-

    [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017
    Format: Electronic eBook
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  10. 10
    Service quality : new directions in theory and practice

    Service quality : new directions in theory and practice

    Thousand Oaks, Calif. : Sage Publications, 1994
    Other Authors: “…Rust, Roland T.…”
    Format: Book


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  11. 11
    E-Service : new directions in theory and practice

    E-Service : new directions in theory and practice

    London : Routledge, 2015
    Other Authors: “…Rust, Roland T.…”
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  12. 12
    E-Service new directions in theory and practice

    E-Service new directions in theory and practice

    Armonk, N.Y. : M.E. Sharpe, 2002
    Other Authors: “…Rust, Roland T.…”
    Format: Electronic eBook
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